It was a major blow to Discovery when Lynn McReynolds left the fold a few years back ... Discovery’s PR ship was a bit shaky after that. Yet, Lynn left a tradition of excellence ... and the PR operation has recovered its sea legs.  
 
   
 
  CableFAX Magazine  
 
   
 



McReynolds Elek is a top-notch PR and communications company.  They have
done an absolutely superb job in leading RLTV's media relations and
communications strategy.  Their insight, knowledge and expertise has helped
reinforce RLTV's position with both consumer and trade press, industry
leaders, and business organziations.  

Lynn McReynolds, our day-to-day contact, has provided us with thoughtful and sound recommendations and has guided our PR and communications efforts. Their media and press contacts have been invaluable in helping us maximize our PR opportunities.  I highly recommend McReynolds Elek!

  EJ Conlin
SVP Marketing and Communications
RLTV

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McReynolds Elek Communications
is an excellent firm, highly respected and sought after because of the caliber and effectiveness of its work.

Lynn McReynolds and Kim Elek are smart, thoughtful, action-oriented individuals; together they bring their clients rich perspective, carefully considered strategies, and creative and effective action plans. They are clear communicators and excellent working colleagues. I have a recent and graphic example:

As Executive Director of Cable in the Classroom, I hired Lynn and Kim to help us with every aspect of a complex new awards project. Although the cable industry sponsors dozens of awards programs, the nature and structure of this one was completely new for the industry. We needed to sort out messaging; introduce the industry to something completely new; get buy-in from inside and outside the system; in short, think all the communications through from scratch, and from an uphill position! Moreover, changes in the industry leadership made for changes along the way in available resources and interest.

The program continues on a successful path, largely due to the ingenuity, adaptability, and steadfastness of Lynn and Kim. Their ability to quickly grasp essential elements and goals is impressive. Their original ideas and concepts were exciting, fresh, energetic, and very strategic. Subsequent reversions were nothing less.

Their standards for their own work -- creatively and professionally -- are high. No one works with more flexibility or a better sense of humor.

Obviously, I can't recommend McReynolds Elek highly enough. I have a list of CPB needs to talk to them about. They make the company stronger and smarter.

  Peggy O'Brien, Ph.D.
Senior Vice President
Educational Programming and Services
Corporation for Public Broadcasting

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McReynolds Elek is a first-rate shop that gets the job done with minimal oversight and outstanding results.  The firm offers high-level strategic thinking combined with excellent follow through. Whether planning a small event or creating and implementing a comprehensive press strategy,

Lynn McReynolds
and Kim Elek approach every task with a can-do attitude, sound judgment and attention to detail. Their counsel and advice is invaluable, their relationships and experiences are tremendous assets and their work product is excellent. You can trust them to complete any and all tasks. 

Johnathan Rodgers,
President and CEO, TV One




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Whether you need a months-long public relations campaign, a special event to be organized and promoted, or an important document to be written or edited prior to distribution, McReynolds Elek Communications is a great choice.  Lynn McReynolds and Kim Elek “get it.”  They are strategic in their approach, detail-oriented in their tactics and just simply a pleasure to work with on a day-to-day basis.

Lynn and Kim have provided successful results to me at several different stops in my career.  At Discovery Communications, at Sallie Mae and now at College Parents of America, they have developed and executed many successful initiatives, and left no stone unturned in the process.

James A. Boyle, President,
College Parents of America



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"The Met: Live in HD" is the company’s groundbreaking series of operas transmitted live, in high-definition, to movie theaters, colleges and universities, and arts institutions around the world and is one of the most influential audience development tools initiated by the Met in the last few years. Not only does the series promote the Met's artistic programs to a much wider audience, but it increases the appeal and reach of opera in the U.S. and around the world.

McReynolds Elek was hired to help launch the series in more than 100 U.S. locations. Press attention in local markets was crucial to the future success of the series (the Met just announced its third consecutive season). The unprecedented amount of regional press generated by the team created a groundswell of media attention for the Met, and we enlisted them again for the second season. The consistently positive press coverage has deepened our connection to music lovers across the country and around the world and helped to create an indelible global brand.

Julie Borchard-Young, Director
Worldwide HD Distribution
The Metropolitan Opera





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Lynn McReynolds
lynn@mcreynoldselek.com
Phone: 410.268.0275
Fax: 410.268.4840

 
     
  Kimberly Elek
kim@mcreynoldselek.com
Phone: 410.956.0460
Fax: 410.956.3982
 
 
   
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